Mouse Flavoured Food.



“If cat food were really for cats,
it would come in mouse flavour!”
– Seth Godin

DuLux thought it wise to start marketing their brand of paint to women after it was discovered that 60% of the household paint decisions (i.e. which brand to buy?) were made by women. Wise indeed.

People play 5roles in a buying decision:

 Initiator

 Influencer

 Decider

 Buyer

 User

The key here is to understand who’s occupying the various roles in the buying decision,

and speak their language!

…or you could continue selling mouse flavoured food.