To foster longevity in your enterprise…you have to be remarkable,
...AND THEN BE IT AGAIN!
How do you be remarkable?
“Figure out what the always is.Then do something else.
Toothpaste always comes in a squeezable tube.
Business travelers always use a travel agent.
Politicians always have their staff screen their calls.
Figure out what the always is, then do exactly the opposite.
DO THE NEVER!”
-Seth Godin (2006)
Corollary: Be a purple cow! Read Seth Godin (if you need to be convinced).
Reference: Godin, Seth. 2006. Small is the New Big – and 183 other riffs, rants, and remarkable business ideas. The Penguin Group. Pg. 151 (Visit - www.sethgodin.com)
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